New beliefs for CEO's

Articles » New beliefs for CEO's

As we work our way out of this recession, it's interesting to think about the beliefs and behaviours which have contributed to a widespread distrust of corporations and capitalism. In this HBR blog, Gilmartin offers a different set of beliefs for CEO's .. more in tune with the current environment.

He suggests that:

- businesses should focus on maximising value for society rather than shareholder value .. acting as agents of society.

- the market is not necessarily short-term oriented .. it looks positively on projects with long-term payoffs.  The challenge for CEO's is to innovate and to manage risk and uncertainty to create long-term value.

- purpose meaning and recognition are more powerful motivators than financial rewards.  People do work to earn money, but they work even more for meaning in their lives.

- actions addressing issues in society should be an integral part of strategy and operations, not separated as 'CSR'.

- the most successful CEO's are those developed inside the company .. but who retain an outside perspective.

Click here for the blog

“Her relaxed but focused style is great”

—Richard Wayment, ex Retail Operations Director, House of Fraser